Top Ad
I DIG Radio
www.idigradio.com
Listen live to the best music from around the world!
I DIG Style
www.idigstyle.com
Learn about the latest fashion styles and more...

Amazon pulls out of race for IPL media rights for 2023-27 cycle

Written by 
Published in Cricket
Saturday, 11 June 2022 11:16

Amazon has pulled out of the race to own the media rights to the IPL for the next five years. ESPNcricinfo has learned the global e-commerce giant is not among the final list of seven bidders participating in the e-auction on Sunday to decide who will get to broadcast one of the most lucrative tournaments in the cricket calendar.

Amazon has been a lead player in acquiring lucrative streaming rights across global sports and was expected to bid aggressively for the IPL's digital rights packages. In 2021, the company struck a billion-dollar-a-year deal (for 10 years) to broadcast just 15 Thursday night matches in the National Football League in the USA. Their withdrawal will be a blow to the IPL.

It is learned that the decision not to pursue the media rights was made by Amazon's top brass in the US and that it was communicated to the IPL on Friday - the deadline for bidders to submit their paperwork.

With Disney-Star, Sony, Viacom-Reliance, Zee, Fun Asia, Super Sport and Times Internet still in the running, the number of bidders this time is exactly half that of the previous auction, when 14 companies vied for the broadcast rights of the IPL from 2018 to 2022. Star India beat all comers with a record bid of $2.55 billion in the global consolidated category (TV and digital for India and rest of the world), making it the richest media rights deal in cricket.

This time, though, the IPL has segregated the TV and digital rights into their own packages. Package A consists of TV rights for the Indian subcontinent. Package B caters to digital rights for the Indian subcontinent. Package C contains digital rights for a special bouquet of matches, including the playoffs, for the Indian subcontinent. And Package D, TV and digital rights for the Rest of the World, which is divided into two sub-categories: combined ROW or five individual regions.

The auction will start at 11am IST on Sunday with the simultaneous sale of Packages A and B. Only once winners are decided for them will Packages C and D come up for bidding. Also, given there is a half hour interval between every bid, there is a strong chance the auction may spill over into a second day.

Every bidder can compete for more than one category but will need to list their price on a per match basis. For Package A, the base price per match is INR 49 crore (USD 6.3 million approx.). For Package B, it is INR 33 crore (USD 4.2 million approx.). For Package C, it is INR 16 crore (USD 2.05 million approx.). For Package D, it is INR 3 crore (USD 390,000 approx.).

The IPL has made one change to the e-auction though. The winner of Package A can enter in a contest with the winner of Package B by offering 5% more than the top bid. And, originally, this contest was supposed to feature bid increments of at least 5% but now it's become a direct face-off. No minimum bid increments. The same process would be repeated to determine the winners of Packages C and D.

You can read more about how the e-auction process works if you click here.

ESPNcricinfo and Disney Star are part of the Walt Disney Company. ESPNcricinfo has done independent reporting on this story.

Read 34 times

Soccer

Marsch: U.S. past helps Leeds handle U.K. heat

Marsch: U.S. past helps Leeds handle U.K. heat

Leeds United manager Jesse Marsch has said his experience in the United States will help prepare the...

Sterling: Lack of game time led to Man City exit

Sterling: Lack of game time led to Man City exit

Raheem Sterling has said his unwillingness to accept a lack of game time at Manchester City led to h...

Something fishy? Coentrao receives 2021 ban

Something fishy? Coentrao receives 2021 ban

Former Real Madrid left-back Fabio Coentrao has been handed a one-match ban and an €850 fine -- a ye...

Basketball

Lawyer: Bryant crash photos shared 'for a laugh'

Lawyer: Bryant crash photos shared 'for a laugh'

LOS ANGELES -- An institutional "culture of callousness" led Los Angeles County deputies and firefig...

Celts given top win total with Suns on their heels

Celts given top win total with Suns on their heels

The Boston Celtics, the consensus betting favorite to win the 2022-23 NBA title, have the highest pr...

Baseball

Joey Votto: Field of Dreams game 'an exceptional moment in my life'

Joey Votto: Field of Dreams game 'an exceptional moment in my life'

MLB's Field of Dreams game between the Cincinnati Reds and Chicago Cubs on Thursday holds special si...

A year after going all-in on their rebuild, where are the Cubs now?

A year after going all-in on their rebuild, where are the Cubs now?

CHICAGO -- Last Tuesday, at the brink of MLB's trade deadline, Chicago Cubs president of baseball op...

Sports Leagues

  • FIFA

    Fédération Internationale de Football Association
  • NBA

    National Basketball Association
  • ATP

    Association of Tennis Professionals
  • MLB

    Major League Baseball
  • ITTF

    International Table Tennis Federation
  • NFL

    Nactional Football Leagues
  • FISB

    Federation Internationale de Speedball

About Us

I Dig® is a leading global brand that makes it more enjoyable to surf the internet, conduct transactions and access, share, and create information.  Today I Dig® attracts millions of users every month.

 

Phone: (800) 737. 6040
Fax: (800) 825 5558
Website: www.idig.com
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Affiliated