By ALAN THATCHER (Squash Mad Editor)

We begin Squash Mad’s Tech Week by looking at SquashSkills, the world’s biggest online squash coaching and training platform, which has launched its new digital platform, including two new apps, a website, and a rebrand for the business.

Partnering with leading technology providers and more than a year in planning, SquashSkills have reimagined how they deliver world-class online squash coaching, making it easier for their members to access coaching videos and take squash or fitness sessions, anywhere and any time.

The SquashSkills Coaching app echoes many of the world’s best video-on-demand services and has placed significant focus on improving the user experience for members, specifically around speed, and new features such as the ability to download videos to watch offline. Members will also be able to watch the full library of coaching playlists, documentaries, and interviews on squashskills.com, as well as the app.

The SquashSkills Training app revolutionises how members can take sessions, plus adding a whole host of other features that really help people to take control of their training. The app offers ready-made squash and fitness sessions that cater to players of all abilities.

In addition, members can access exclusive resources, and programmes to help put their learning into practice, as well as a new diary management system that enables members to fit their training around their lives.

SquashSkills Founder Jethro Binns said: “We are really excited to unveil our new apps, website, and the brand. This is the culmination of a lot of hard work and investment over the last 18 months, and I’m pleased that we’re finally able to get it into the hands of our members and the wider squash community.

“I don’t think it’s hyperbole when I say that this will be genuinely game-changing for the sport and people’s ability to improve their game. It’s fair to say that our existing members will see a huge uplift in the quality of the product they’re getting and I’m looking forward to hearing what people think of it all over the coming weeks.”

In addition, SquashSkills has also launched a new Coach package, providing access to the full SquashSkills service, as well as enabling them to manage their players’ training within the SquashSkills Training app.

With significant interest already building from a number of high-profile national federations, this could revolutionise the way that national programming and coach education is delivered throughout the sport.

The SquashSkills Training and Coaching apps are available to download in the Apple and Google Play app stores now.

For more information, visit squashskills.com