By ALAN THATCHER (Squash Mad Editor)

The World Squash Federation is launching a new streaming service providing free content from the major international events that they manage.

The digital video platform is also expected to be adopted by national and continental federations.

The new channel is called WORLDSQUASH.TV (all capital letters). It will be created and managed by SPORTALL, which is described as a leading multisport streaming platform and services provider.

As well as full matches, the platform will provide highlights clips on social media.

The service is expected to launch during the Asian Team Championships in South Korea from October 30 to November 4. This coverage will be followed by streaming of the FISU World University Championships which take place in New Giza, Egypt, from November 7-13.

The website already has some interesting content from the WSF archives.

The WSF distributed the following media release today:

As part of its ambitious plan to raise squash awareness and visibility on a global basis, the World Squash Federation (WSF) has today launched WORLDSQUASH.TV, its digital video platform delivering free live events and VOD (video on demand) content to squash fans around the world, at any time and on any device.

SPORTALL, a leading multisport streaming platform and services provider, will deliver a turnkey solution to the WSF, leveraging the latest technologies to operate a game-changing service for the sport’s global governing body, enhancing exposure and monetisation of their events.

WORLDSQUASH.TV will stream all events managed by the WSF, as well as feature programs and archives. In addition, through SPORTALL’s exclusive multi-tenant architecture, the platform will also benefit continental and national affiliated federations, enabling each of them to stream their own events to a dedicated space on the platform.

Through its complete set of services, SPORTALL will be supporting the WSF and its affiliates with live production of events, promotional content editing, multi-destination streaming, including short-form content on social networks, as well as data and metrics analytics.

As part of this long-term partnership, the WSF and SPORTALL will regularly add features to enhance the service, using the latest technologies to develop multi-feed live coverage, user generated content and gamification.

William Louis-Marie, Chief Executive Officer of the WSF, said: “Developing our own media will help us reach out to more fans in more regions of the world, while mastering data and content consumption metrics.

“I’m also extremely delighted that WORLDSQUASH.TV will embark all our continental and national federations wishing to benefit from the platform.

“Servicing our member nations, developing our fan base and increasing visibility and monetisation are fundamental objectives for an international federation and this new digital platform will help us achieve all this”.

Thierry Boudard, SPORTALL Executive President and co-founder, added : “Following its global expansion, SPORTALL is now able to transform any international federation into a global, multi-tenant and multi-destination digital media provider, in order to maximise their fan reach and their monetisation, while creating an innovative user experience, able to attract and retain a young audience.”

About the partners

World Squash Federation:
The World Squash Federation (WSF) is the International Federation for squash, including squash57 (most commonly known as racketball). It is a member of the General Association of International Sports Federations (GAISF) and of the Association of IOC Recognised International Sports Federations (ARISF). The WSF has a membership of 123 National Squash Federations and a close working alliance with its five Continental Federations. SPORTALL:  
SPORTALL provides rights holders with all its OTT technology and support, editing and marketing professional services. It is the only digital marketplace dedicated to sports streaming which enables rights holders to produce, promote and monetise their content in a direct-to-consumers model. For sports fans, SPORTALL is an application that offers free access on any device to a large number of sporting events and sports streaming offers and applications.
www.sportall.tv

Pictures courtesy of WSF