BRISTOL, Tenn. – Josh Williams will welcome a new primary partner to his No. 36 DGM Racing Chevrolet team for this weekend’s NASCAR Xfinity Series Food City 300 at Bristol Motor Speedway.

H&H Sign Supply, a full-service, family-owned vinyl supply company, will back Williams at the .533-mile concrete coliseum, marking the brand’s maiden voyage into NASCAR sponsorship.

Based in Sturgis, Ky., H&H Sign Supply was a guest of DGM Racing vinyl partner General Formulations at Kentucky Speedway earlier in the summer, and the experience that H&H had at Kentucky inspired them to pursue an expanded opportunity with Williams and the Mario Gosselin-owned DGM operation.

That chance developed for the Bristol night race weekend, marking the second-straight Bristol Xfinity Series race that Williams will introduce a new sponsor into the sport.

“We’re so excited to join forces with Josh Williams and DGM Racing for this weekend’s Xfinity Series race at Bristol,” said Tanis Holt, Manager/Owner for H&H Sign Supply. “Nick (Holt, President & CEO) has always enjoyed motorsports and began his racing career in 1998 with motorcross. Nick later started racing short track and TT and won two championships. In recent years, though, Nick started getting involved in online simulator racing, and one of his favorite tracks to race is Bristol.

“Being long-time fans, Nick and our family have attended several races, including Bristol, over the past seven years and this weekend’s sponsorship is a once-in-a-lifetime opportunity for our company,” Holt added. “We look forward to cheering Josh on this weekend as he pursues a strong result.”

Williams is in the midst of a career season in the Xfinity Series, racing full time for the first time and posting his maiden top-10 finish at Talladega (Ala.) Superspeedway in late April.

The Port Charlotte, Fla. native currently ranks 17th in the Xfinity Series point standings. His Bristol career-best of 19th was set during the tour’s most-recent visit in April, as well.

“Over the course of the year, I have had the pleasure to get to know not only General Formulations, but also their customers that come to the track as our guests each week,” noted Williams. “Every person we meet along the way of this grassroots journey becomes part of this team, and having the opportunity to represent H&H Sign Supply is a true testament to that.

“I can’t thank Nick, Tanis and their son Ryder enough for being a part of this Bristol weekend, and we look forward to giving the H&H Sign Supply Chevy a good ride for them.”