Top Ad
I DIG Radio
www.idigradio.com
Listen live to the best music from around the world!
I DIG Style
www.idigstyle.com
Learn about the latest fashion styles and more...

CSA extends commercial deal with Global Sports Commerce for MSL

Written by 
Published in Cricket
Monday, 26 August 2019 07:20

Cricket South Africa has extended its commercial deal with Global Sports Commerce for the Mzansi Super League for another four years.

GSC, which is headquartered in Singapore but has an affiliate office in Johannesburg, was the official commercial and broadcast partner for the inaugural MSL in 2018. The new agreement which runs from 2019 to 2023 grants GSC all commercial rights to the MSL, excluding the teams, and makes GSC the official broadcast and digital rights holder outside South Africa.

GSC has various partnerships with global and Indian brands, and also had a hand in broadcasting the last edition of the Pakistan Super League.

Closer to home, however, CSA have confirmed that local broadcast rights for the second season of the MSL will remain with SABC, South Africa's public broadcaster. The embattled broadcaster last month secured a R 3.2 billion (approx $210 million) bailout from the government but will provide little to no commercial value to CSA locally - making overseas partnerships all the more important.

"It gives us great pleasure to extend our partnership with GSC," CSA Chief Executive Thabang Moroe said. "They are a significant global brand that has put its faith in our administration, our governance and our players for a considerable period of time.

"As their name indicates, GSC have a global sporting presence as a major player in the organization of sporting events around the world and already have considerable experience of South African sport through their investment in Megapro and Megaview," Moroe said. "They made a significant contribution to getting the MSL off to a winning start last year and will again play a major role as we build on those advances in MSL 2.0."

"GSC is delighted to be associated with the MSL," GSC's chief executive MS Muralidharan said. "We see this as a milestone sports asset for Africa as the sole and exclusive International Commercial Partner across Television, Digital, and Event Sponsorship.

"The GSC family, including its South Africa-based affiliates, Megapro and Megaview, will bring to the event its global technology expertise with cutting edge technologies in Television/Content Production, Event Presentation and Immersive fan experience."

Read 512 times

Soccer

Jones, Watkins put new-look England top of group

Jones, Watkins put new-look England top of group

England eased past hosts Greece 3-0 in their Nations League match on Thursday to go top of their Gro...

Sources: Dash technical director out amid turmoil

Sources: Dash technical director out amid turmoil

EmailPrintOpen Extended ReactionsPablo Piñones-Arce is out as technical director of the Houston Dash...

Bonmatí: NWSL tops Spain in player treatment

Bonmatí: NWSL tops Spain in player treatment

EmailPrintOpen Extended ReactionsAitana Bonmatí expressed her dismay at how women footballers in Spa...

2026 FIFA


2028 LOS ANGELES OLYMPIC

UEFA

2024 PARIS OLYMPIC


Basketball

Warriors guard Melton ruled out with ACL sprain

Warriors guard Melton ruled out with ACL sprain

EmailPrintOpen Extended ReactionsSAN FRANCISCO -- Golden State Warriors guard De'Anthony Melton has...

'The experience boosted me': Inside Rob Dillingham's strange journey to the NBA

'The experience boosted me': Inside Rob Dillingham's strange journey to the NBA

EmailPrintOpen Extended ReactionsNEW YORK -- ON THE 28TH FLOOR of a five-star hotel in midtown Manha...

Baseball

Angels, Newman agree to 1-year, $2.5M deal

Angels, Newman agree to 1-year, $2.5M deal

EmailPrintOpen Extended ReactionsThe Los Angeles Angels and infielder Kevin Newman agreed to a one-y...

Ex-Dodgers OF Puig to play in South Korea in '25

Ex-Dodgers OF Puig to play in South Korea in '25

EmailPrintOpen Extended ReactionsFormer Los Angeles Dodgers outfielder Yasiel Puig is set to return...

Sports Leagues

  • FIFA

    Fédération Internationale de Football Association
  • NBA

    National Basketball Association
  • ATP

    Association of Tennis Professionals
  • MLB

    Major League Baseball
  • ITTF

    International Table Tennis Federation
  • NFL

    Nactional Football Leagues
  • FISB

    Federation Internationale de Speedball

About Us

I Dig® is a leading global brand that makes it more enjoyable to surf the internet, conduct transactions and access, share, and create information.  Today I Dig® attracts millions of users every month.r

 

Phone: (800) 737. 6040
Fax: (800) 825 5558
Website: www.idig.com
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Affiliated