STUTTGART, Germany – TAG Heuer has entered into a long-term agreement with Porsche to serve as the title and timing partner of the Porsche Formula E team.

The Porsche works entry in the ABB FIA Formula E Championship during the 2019/2020 season will be called the TAG Heuer Porsche Formula E Team.

“We are truly honored to begin our partnership with Porsche, a move which further strengthens our presence in Formula E,” said Stéphane Bianchi, CEO of LVMH Watch making division and CEO of TAG Heuer. “Beyond sharing the same passion for motorsport and having the same challenger spirit, our two brands have the same uncompromising love for quality and technology. TAG Heuer is looking forward to supporting the team on its journey into Formula E and the upcoming races.”

Both brands can look back on many shared achievements throughout their history of involvement in motor racing. For Porsche, a noteworthy highlight is the TAG-Turbo made by Porsche, which powered Formula One cars in the 1980s and won two Constructors’ Championships (1984 & 1985) and three Drivers’ Championships (1984-1986).

The Swiss watchmaker, Heuer, was already involved in motorsports in the 1970s, teaming up with Jo Siffert, who drove for Porsche from 1966 to 1971 and won a number of endurance races, as well as contributing to Porsche’s victory in the 1969 World Sportscar Championships. In the 1990s, TAG Heuer became a sponsor of the Porsche Supercup and still continues its role as partner for several Porsche Cups today.

“Long-standing tradition, highest precision and technical innovation has always been common values for Porsche and TAG Heuer,” said Detlev von Platen, member of the Executive Board for Sales and Marketing, Porsche AG. “The ABB FIA Formula E Championship is the perfect platform for both companies to create the future of motorsports. I am convinced that the partnership with TAG Heuer will be another great example for team successes in motorsport.”