Top Ad
I DIG Radio
www.idigradio.com
Listen live to the best music from around the world!
I DIG Style
www.idigstyle.com
Learn about the latest fashion styles and more...

Why now? Commissioner Jay Monahan says money, competition led to LIV alliance

Written by 
Published in Golf
Tuesday, 06 June 2023 13:37

Commissioner Jay Monahan said that the PGA Tour reached an agreement with Saudi Arabia’s Public Investment Fund on Monday night, the shocking merger then leading to a rollout plan that included Monahan and PIF governor Yasir Al-Rumayyan being interviewed together on CNBC less than 24 hours later.

One of the key questions that arose: Why now?

The bitter divide between the two warring sides has lasted for more than a year – this week is the one-year anniversary of the inaugural LIV Golf event in London – so what has transpired that made the deal more palatable for both the Tour and the PIF?

Monahan was vague in regard to an exact turning point over the past seven weeks of discussions – “Circumstances change,” he said – but the specter of the Tour’s ongoing antitrust lawsuit and the financial realities of the new designated-event model appeared to factor significantly.

In order to keep pace with LIV Golf’s $25 million purses, Monahan said the Tour has needed to dip into its reserves to cover the increased costs of the designated events. Those mounting fees, as well as the ongoing lawsuit (which would stretch into at least 2024) and the Tour’s commitment to the European tour, have been “significant,” Monahan said.

“I’m grateful that when we looked at 2024, the response that we’ve gotten from our sponsors and our partners have been very positive, and the losses that we experienced in ’23 will be significantly mitigated,” he said. “This puts us in a position where we’ve got capital that we can deploy to the benefit of our members and through our tournaments, and it gives us capital to deploy in growth businesses that ultimately will generate a return that we’ll reinvest in our players.”

Another factor was more strategic, however.

It was an opportunity, Monahan said, to “take the competitor off the board.”

“We were competing against LIV, I felt very good about the changes we’ve made and the position we were in,” Monahan said, “but to take the competitor off the board, to have them exist as a partner, not an owner, and for us to be able to control the direction going forward put us in a … productive position for the game at large.”

Over the past year the Saudi-backed league has poached star players – including Phil Mickelson, Brooks Koepka, Bryson DeChambeau and Dustin Johnson, as well as reigning Open champion Cameron Smith – and there now exists a pathway for those players to return to the Tour if they reapply for membership and meet the tours’ criteria.

Read 100 times

Soccer

PL chief: Games in U.S. not in our 'current plans'

PL chief: Games in U.S. not in our 'current plans'

EmailPrintOpen Extended ReactionsPremier League chief executive Richard Masters said the league curr...

Ten Hag: I know reasons for Rashford's poor form

Ten Hag: I know reasons for Rashford's poor form

EmailPrintOpen Extended ReactionsErik ten Hag says he "knows" why Marcus Rashford has suffered a dra...

'Extraordinary' Güler to stay at Madrid next year

'Extraordinary' Güler to stay at Madrid next year

EmailPrintOpen Extended ReactionsCarlo Ancelotti ruled out Arda Güler leaving Real Madrid on loan ne...

2026 FIFA


2028 LOS ANGELES OLYMPIC

UEFA

2024 PARIS OLYMPIC


Basketball

Sources: Juwan Howard agrees to be Nets asst.

Sources: Juwan Howard agrees to be Nets asst.

EmailPrintOpen Extended ReactionsJuwan Howard has agreed to a deal to become an assistant coach with...

Giannis (calf) out, Middleton (ankle) active for G3

Giannis (calf) out, Middleton (ankle) active for G3

EmailPrintOpen Extended ReactionsBucks two-time MVP Giannis Antetokounmpo is out for Friday night's...

Baseball

White Sox call up vet OF Pham in flurry of moves

White Sox call up vet OF Pham in flurry of moves

EmailPrintOpen Extended ReactionsThe Chicago White Sox called up outfielder Tommy Pham from Triple-A...

Orioles' Holliday, hitting .059, optioned to minors

Orioles' Holliday, hitting .059, optioned to minors

EmailPrintOpen Extended ReactionsBALTIMORE -- Highly touted prospect Jackson Holliday has been optio...

Sports Leagues

  • FIFA

    Fédération Internationale de Football Association
  • NBA

    National Basketball Association
  • ATP

    Association of Tennis Professionals
  • MLB

    Major League Baseball
  • ITTF

    International Table Tennis Federation
  • NFL

    Nactional Football Leagues
  • FISB

    Federation Internationale de Speedball

About Us

I Dig® is a leading global brand that makes it more enjoyable to surf the internet, conduct transactions and access, share, and create information.  Today I Dig® attracts millions of users every month.r

 

Phone: (800) 737. 6040
Fax: (800) 825 5558
Website: www.idig.com
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Affiliated