Top Ad
I DIG Radio
www.idigradio.com
Listen live to the best music from around the world!
I DIG Style
www.idigstyle.com
Learn about the latest fashion styles and more...

Apparel company sues LIV, Phil's team over logo

Written by 
Published in Breaking News
Monday, 12 June 2023 08:26

An Argentine corporation has filed a federal trademark infringement lawsuit against the LIV Golf League and its HyFlyers GC team captained by Phil Mickelson, accusing them of copying its 20-year-old logo for popular skateboarding and lifestyle apparel brand Fallen.

In a federal lawsuit filed Thursday in U.S. District Court in New Jersey, attorneys for Cool Brands Supply wrote that the "defendants' adoption and use of their knockoff logo nearly twenty years after Plaintiff commenced use and in the face of Plaintiff's federal trademark registration is not just reckless and inexplicable -- it is willful infringement and unfair competition."

Aside from Mickelson, a six-time major champion, HyFlyers GC's roster also includes James Piot, Brendan Steele and Cameron Tringale.

Cool Brands Supply said it has sold footwear and apparel bearing its trademarked logo with back-to-back F's since 2003. The company argued LIV Golf uses a similar logo on hats, shirts and sweatshirts. Mickelson wore the HyFlyers logo while finishing second at the Masters in April and while competing in last month's PGA Championship.

"The similarities between the two marks, particularly when used on clothing, are striking, and are confusing consumers and causing damage to Plaintiff's senior mark and brand," Cool Brands Supply's attorneys wrote in the complaint. "Plaintiff previously demanded that Defendants cease use of their infringing logo, and they refused."

In the complaint, attorneys noted that the HyFlyers didn't use the nearly identical logo on their uniforms and merchandise during LIV Golf's inaugural season in 2022. The "infringing mark" was first displayed after the team's rebranding in February.

Mickelson, who is competing in this week's U.S. Open at Los Angeles Country Club, wasn't immediately available for comment.

Last week, the PGA Tour announced a stunning partnership with the DP World Tour and Saudi Arabia's Public Investment Fund, which is financing the LIV Golf League. Mickelson was among 11 LIV Golf players who filed a federal antitrust lawsuit against the PGA Tour, alleging it used its monopoly powers to quash competition.

Mickelson and the other players later removed themselves as plaintiffs in the case. The tours' new alliance ended all legal action against each other, according to a news release announcing the partnership.

Read 153 times

Soccer

Mexico coach hit in head by beer can in Honduras

Mexico coach hit in head by beer can in Honduras

EmailPrintOpen Extended ReactionsA full can of beer thrown from the stands struck Mexico coach Javie...

Lyon handed provisional relegation, transfer ban

Lyon handed provisional relegation, transfer ban

EmailPrintOpen Extended ReactionsLyon have been banned from making any transfers in the January tran...

Palma brace lifts Honduras over Mexico in NL

Palma brace lifts Honduras over Mexico in NL

A brace from Luis Palma on Friday carried Honduras to a 2-0 Concacaf Nations League victory over Mex...

2026 FIFA


2028 LOS ANGELES OLYMPIC

UEFA

2024 PARIS OLYMPIC


Basketball

Jenkins talks NBA 'code' after no-call on Draymond

Jenkins talks NBA 'code' after no-call on Draymond

EmailPrintOpen Extended ReactionsSAN FRANCISCO -- Once again, the "code" word has come up in a game...

Fox scores franchise-best 60 but Kings lose in OT

Fox scores franchise-best 60 but Kings lose in OT

EmailPrintOpen Extended ReactionsSACRAMENTO, Calif. -- When De'Aaron Fox saw that he had 48 points i...

Baseball

Ex-Reds manager Bell joins Blue Jays' front office

Ex-Reds manager Bell joins Blue Jays' front office

EmailPrintOpen Extended ReactionsTORONTO -- The Toronto Blue Jays hired former Cincinnati Reds manag...

Ferrara, who won 2 titles with Dodgers, dies at 84

Ferrara, who won 2 titles with Dodgers, dies at 84

EmailPrintFormer outfielder Al "The Bull" Ferrara died Friday, the Los Angeles Dodgers announced. He...

Sports Leagues

  • FIFA

    Fédération Internationale de Football Association
  • NBA

    National Basketball Association
  • ATP

    Association of Tennis Professionals
  • MLB

    Major League Baseball
  • ITTF

    International Table Tennis Federation
  • NFL

    Nactional Football Leagues
  • FISB

    Federation Internationale de Speedball

About Us

I Dig® is a leading global brand that makes it more enjoyable to surf the internet, conduct transactions and access, share, and create information.  Today I Dig® attracts millions of users every month.r

 

Phone: (800) 737. 6040
Fax: (800) 825 5558
Website: www.idig.com
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Affiliated