ZEN-NOH, otherwise known as the National Federation of Agricultural Cooperative Associations, is headquartered in Japan and one of the world’s largest agricultural cooperatives in terms of trading volume. At the 2019 ITTF Team World Cup, ZEN-NOH has exclusivity to the Food & Beverage category.

ZEN-NOH has already built a strong track record in the sport of table tennis, including having been Title Sponsor of the 2014 World Team Table Tennis Championships in Tokyo.

Now as Title Sponsor of the 2019 ITTF Team World Cup, ZEN-NOH will be partnering one of the most prestigious international table tennis events, held every two years, in which the best 12 men’s and 12 women’s teams in the world will lock horns in search of some of the sport’s most highly coveted silverware.

Japan hosted the very first ITTF Team World Cup event in 1990 in the city of Chiba. Twenty-nine years later, the tournament returns to Japanese shores at a crucial moment in the nation’s sporting history. Indeed, the 2019 ITTF Team World Cup serves as a test event for the Tokyo 2020 Olympic Games.

“We are delighted that ZEN-NOH returns as Title Sponsor of a major ITTF event in Japan. We look forward to working with the Japan Table Tennis Association (JTTA) and ZEN-NOH to present an exciting and memorable Team World Cup, paving the way to more extensive cooperation in the future at further ITTF events globally.” – Kimberly Koh – ITTF Head of Sponsorship

“We at ZEN-NOH have had a great opportunity in the past to support ITTF events and, through that experience, we are proud to be Title Sponsor of the 2019 Team World Cup. We look forward to welcoming people from around the world with our Japanese food!” – Jinde Genichi, then ZEN-NOH President & CEO, Board of Directors

“As you all may know, since the beginning of this year, both male and female Japanese players have been making great progress around the world. Table Tennis is a hugely popular sport throughout Japan and I look forward to seeing our players putting in proud performances and our fans providing strong support for the success of this event.” – Sadayoshi Fujishige, JTTA President