ATLANTA – Superior Essex Communications, a leading manufacturer and supplier of communications cable in North America, has partnered with Noah Gragson and JR Motorsports for the NASCAR Xfinity Series playoffs.

In honor of the start of the playoffs, Gragson’s No. 9 Chevrolet Camaro will have a new look this weekend at Richmond Raceway, where Superior Essex optical fiber cable enables communications to the track’s scoreboard.

The vehicle’s updated scheme features Superior Essex logos on the hood, rear quarter panels and other locations on the race car.

“We’ve been working with Noah since early on in his professional racing career, and we couldn’t be prouder to take our partnership to the next level by supporting him as he drives the No. 9 Superior Essex racecar in the NASCAR Xfinity Series playoffs,” said Brian Ensign, Vice President of Marketing, Superior Essex Communications. “Noah is an immensely talented driver and a great brand ambassador, and we are excited to grow with him as he continues his already successful racing career.”

Gragson enters the opening round of the Xfinity Series playoffs as the eighth seed, just 50 points shy of the series lead. The opening round begins Friday night, under the lights at Richmond (Va.) Raceway.

“I’m ready to get the playoffs started this weekend in Richmond,” said Gragson. “I’ve always really enjoyed racing there; we came close to getting the win there last year, and we had good speed with our No. 9 Superior Essex/Switch/JRM Chevrolet earlier this year. Hopefully, we can unload with that same speed on Friday and keep this positive momentum going.

“We all know what’s on the line now, so we just need to go out, execute and do our jobs.”