Top Ad
I DIG Radio
www.idigradio.com
Listen live to the best music from around the world!
I DIG Style
www.idigstyle.com
Learn about the latest fashion styles and more...

Selling Twickenham name rights 'smart' - Mitchell

Written by 
Published in Rugby
Friday, 23 August 2024 03:44

England women's head coach John Mitchell believes Twickenham being renamed the Allianz Stadium is a "smart move" by the Rugby Football Union.

The new sponsorship deal will see the stadium's name change from September.

Mitchell's side will play the first game after the change against world champions New Zealand on 14 September.

"I can only see the positive sides," Mitchell told BBC Sport.

"For those who don't understand sport and a high-performance governing body, it is a huge cost to run high-performance teams.

"Allianz Stadium, Twickenham embodies what English rugby is all about. To leave there and move it would create change.

"I think it is a smart move. I don't see too many negatives with it."

Twickenham has hosted England men's games since 1909, with the women's team playing their first standalone fixture there against France in 2023.

England, who will host the 2025 World Cup, played their last game at Twickenham before it will be renamed against Ireland in this year's Women's Six Nations.

The RFU had been looking for additional investment and, in a document seen by the BBC, was considering selling its south west London home and buying a 50% share in Wembley before deciding to cash in on the Twickenham naming rights.

"I see this investment going into high performance sport, our grassroots and redeveloping the stadium," Mitchell added.

"People will still realise that it is our national stadium, there is enough history for people to know it is still Twickenham, which is now ably supported by the brand of Allianz."

Read 154 times

Soccer

Ancelotti rules out Madrid rift, won't talk future

Ancelotti rules out Madrid rift, won't talk future

EmailPrintOpen Extended ReactionsCarlo Ancelotti has denied there's any rift behind the scenes at Re...

USMNT's Richards sent off in Palace draw

USMNT's Richards sent off in Palace draw

Bournemouth had to settle for a 0-0 draw against Crystal Palace in the Premier League at Selhurst Pa...

Lyon strike late to edge Arsenal in UWCL semi

Lyon strike late to edge Arsenal in UWCL semi

Kadi Diani and Melchie Dumornay handed Arsenal a rare defeat at the Emirates Stadium on Saturday as...

2026 FIFA


2028 LOS ANGELES OLYMPIC

UEFA

2024 PARIS OLYMPIC


Basketball

Sources: Bucks' Lillard expected back in G2 or G3

Sources: Bucks' Lillard expected back in G2 or G3

EmailPrintOpen Extended ReactionsMilwaukee Bucks star Damian Lillard is expected to return to action...

Mavs proud as 'tumultuous' year ends in play-in

Mavs proud as 'tumultuous' year ends in play-in

EmailPrintOpen Extended ReactionsMEMPHIS, Tenn. -- Anthony Davis limped to the Dallas Mavericks' ben...

Baseball

Tigers place P Brebbia on IL with triceps strain

Tigers place P Brebbia on IL with triceps strain

EmailPrintOpen Extended ReactionsThe Detroit Tigers placed right-hander John Brebbia on the 15-day i...

'How do we get better?' How Padres' October disappointment inspired 2025 success

'How do we get better?' How Padres' October disappointment inspired 2025 success

EmailPrintOpen Extended ReactionsLast October, the San Diego Padres came within one game of knocking...

Sports Leagues

  • FIFA

    Fédération Internationale de Football Association
  • NBA

    National Basketball Association
  • ATP

    Association of Tennis Professionals
  • MLB

    Major League Baseball
  • ITTF

    International Table Tennis Federation
  • NFL

    Nactional Football Leagues
  • FISB

    Federation Internationale de Speedball

About Us

I Dig® is a leading global brand that makes it more enjoyable to surf the internet, conduct transactions and access, share, and create information.  Today I Dig® attracts millions of users every month.r

 

Phone: (800) 737. 6040
Fax: (800) 825 5558
Website: www.idig.com
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Affiliated