TALLADEGA, Ala. – Rick Ware Racing has announced that Manscaped has joined the team to sponsor Spencer Boyd and the No. 52 team in Sunday’s Monster Energy NASCAR Cup Series race at Talladega Superspeedway.

Founded in 2017 and featured on ABC’s Shark Tank, Manscaped is a brand dedicated to men’s grooming and hygiene below-the-waist.

“We are excited to have Manscaped join us as a marketing partner this weekend at Talladega Superspeedway,” said Rick Ware Racing general manager Bryan Clodfelter.

“Talladega is a very exciting race and one of those tracks that we really look forward to. “Our No. 52 Chevrolet Camaro ZL1 driven by Spencer Boyd is going to be an awesome looking race car and we are thrilled to debut Manscaped on the car.”

“We are thrilled to partner with Rick Ware Racing at the legendary Talladega Superspeedway,” offered Joey Kovac, director of paid media at Manscaped. “Their racing team places the highest importance on driver safety at extreme speeds.

Boyd will make his third Cup Series start, all for Rick Ware Racing. Previously he has started at Michigan Int’l Speedway and Richmond (Va.) Raceway, respectively, this season. The 24-year-old will also compete in Saturday afternoon’s NASCAR Gander Outdoors Truck Series Sugarlands Shine 250 for Young’s Motorsports.

“We had a solid run in the Cup car at Richmond the last time out,” explained Boyd. “The finish didn’t show the progress we made during the race, so hopefully, we’ll get a chance to improve on that this weekend. I’m honored to represent all of our partners at Talladega including Manscaped.”