MOORESVILLE, N.C. Amazon Prime will be a presenting sponsor of Kyle Larsons attempt at the 109th Indianapolis 500 and Coca-Cola 600 on May 25, in addition to producing a movie about the monumental two-year quest.

Kyles double attempt is one of the most exciting storylines in all of sports, and were thrilled to be part of it, said Stacey Rosenson, Head of U.S. Sports Marketing, Prime Video. As we prepare to broadcast our first NASCAR Cup Series race with the Coca-Cola 600, having this kind of historic moment unfold live on Prime Video and capturing it in a documentary film is a truly unique opportunity.

Were looking forward to sponsoring Kyles effort and taking fans inside the intensity and emotion that go with it.

For the second straight year, Larson will attempt to take on 1,100 miles of racing dubbed the #Hendrick1100 presented by Prime Video starting with the 109thRunning of the Indianapolis 500 at Indianapolis Motor Speedway and concluding with NASCARs longest event, the Coca-Cola 600 at Charlotte Motor Speedway.

The Memorial Day weekend effort will feature Prime Video branding on both of Larsons race cars: the No. 17 HendrickCars.com Chevrolet fielded by the Arrow McLaren IndyCar Team and the No. 5 HendrickCars.com Chevrolet stock car of Hendrick Motorsports.

In addition to its sponsorship, Prime Video is producing a feature-length documentary chronicling Larsons quest to complete the two marquee races on the same day.

Filming for the untitled project began in October 2023 and will encompass the drivers pursuits in both 2024 and 2025.

Slated to launch next year on Prime Video, the documentary is being directed by Emmy and Peabody Award-winning filmmaker Cynthia Hill. It is produced by Hills Markay Media, Imagine Documentaries and Hendrick Motorsports, in association with NASCAR Studios and Penske Entertainment.

Prime Video recently joined Hendrick Motorsports as a sponsor of Chase Elliotts No. 9 team. Prime Video is expanding its presence ahead of becoming NASCARs first fully direct-to-consumer media partner.

The platform will exclusively stream five NASCAR Cup Series races in 2025, kicking off with the Coca-Cola 600, and will provide practice and qualifying coverage for most of the seasons first half.

Were proud to grow our relationship with Prime Video, said Rick Hendrick, the owner of Hendrick Motorsports who will again co-own Larsons Indianapolis 500 entry with Arrow McLaren. Theyve made a bold commitment to our sport, and this is a powerful way to promote their platform across two of the most iconic events in racing. Were excited to welcome Prime Video to the effort, showcase their brand on such a big stage and collaborate on what will be an incredible documentary project. The film is going to show Kyle like people have never seen him his preparation, his mindset and what it takes to pursue such a daunting challenge.

Larson, 32, earned Indianapolis 500 Rookie of the Year honors in 2024 after an impressive debut that included a record-setting qualifying performance.

The 2021 NASCAR Cup Series champion became just the fifth driver to attempt the Indianapolis-Charlotte double and will be only the third to try it more than once, joining Tony Stewart and Robby Gordon. Last season, he led the Cup Series with six points-paying race wins and currently ranks second in the 2025 standings.

Last year gave us a great foundation, and now we get to build on it, Larson said. Im excited to come back stronger in 2025 and give it everything weve got to finish all 1,100 miles. Having Prime Video on board especially with them streaming the 600 and documenting my whole experience is pretty special. May is going to be a crazy month, and Im ready to get after it.