Luka Doncic is making an impact both on and off the court for the Los Angeles Lakers.

Doncic's No. 77 Lakers jersey was the NBA's most popular jersey for the 2024-25 regular season based on NBAStore.com sales, the league announced Monday.

The Lakers were also No. 1 on the team merchandise list.

Doncic became the first player other than LeBron James or Stephen Curry to hold the lead in jersey sales since the 2012-13 regular season, when Carmelo Anthony was No. 1, playing for the New York Knicks.

Curry finished No. 2 this season and James was No. 3. The top 10 were rounded out, in order, by the Boston Celtics' Jayson Tatum, the Knicks' Jalen Brunson, the San Antonio Spurs' Victor Wembanyama, the Minnesota Timberwolves' Anthony Edwards, the Memphis Grizzlies' Ja Morant, the Oklahoma City Thunder's Shai Gilgeous-Alexander and the Denver Nuggets' Nikola Jokic.

Doncic, who is Slovenian, is the first international player to top the most popular jerseys list, the league announced.

The Lakers' popularity also was reflected by the NBA's social media and digital platforms, with James' clips amassing 3.23 billion views to lead the league and Doncic's 1.82 billion views coming in third, according to the announcement. Curry was second with 2.56 billion views.