WATKINS GLEN, N.Y. – Watkins Glen Int’l and Go Bowling have announced a multi-year extension keeping the brand as the entitlement sponsor for the NASCAR Cup Series race at The Glen.

The Go Bowling at The Glen race will headline Watkins Glen’s NASCAR tripleheader weekend, Aug. 13-16 in 2020.

“We are thrilled to continue our relationship with Go Bowling here at WGI,” track president Michael Printup said. “To have their brand associated with the most exciting race weekend on the NASCAR calendar has been amazing. We look forward to this extended partnership, working together to unite the community of bowling and motorsports fans.”

Go Bowling is the consumer-facing brand of the bowling industry. Its website, GoBowling.com, is the go-to site for consumers to learn more about the sport of bowling, including information about 1,700 bowling centers around the country.

“A large percentage of NASCAR fans are bowlers and we feel that bowling and NASCAR go hand-in-hand. We couldn’t be more excited to extend this partnership,” said Strike Ten Entertainment President John Harbuck. “Watkins Glen International has the best fans and best atmosphere in the country. We can’t wait to show these fans what we have in store for them going forward both on and off the track.”