SAN TAN VALLEY, Ariz. — Being fast during the Jan. 11-19 Keyser Manufacturing Wild West Shootout presented by O’Reilly Auto Parts at FK Rod Ends Arizona Speedway will have a just reward for a super late model driver, courtesy of Premier Waste Services.

New for the 2020 edition of the six-race miniseries, the Premier Waste Services Shock the Clock Challenge offers a $1,000 bonus to the super late model competitor who posts the fastest overall qualifying lap during the mid-winter meet at the three-eighths-mile oval.

The company is expanding its support of the Wild West Shootout after joining the event in 2019 as the sponsor of the Premier Waste Services Start Zone, which will continue to carry that designation come January.

“Phoenix-area residents Larry and Jeni Henk from Premier Waste Services are big supporters of their nephew Bobby Pierce (a six-time Wild West Shootout feature winner from Oakwood, Ill.) and enjoy being on board as an event sponsor for the one time a year that Bobby comes and races in front of them,” said Wild West Shootout marketing coordinator Jason Babyak. “This will be their second year with us sponsoring the Start Zone and they wanted to offer something back to the drivers as well.

“The $1,000 Shock the Clock Challenge was just what they were looking for.”

Based in Phoenix, Ariz., Premier Waste Services is a roll-off dumpster service provider offering waste removal and trash bin container rental in all of Maricopa County and most parts of Pinal County. The firm serves both residential and commercial needs.

The super late model portion of the Wild West Shootout mini-series will once again boast the Keyser Quarter-Million Challenge, a lucrative program that offers a $250,000 bonus for sweeping all six features; $100,000 for winning five; $25,000 for capturing four; and $10,000 for claiming three.

A driver able to pull off the sweep would depart Arizona with more than $293,000.