Contesting two categories, the TATA Trickshot Challenge has been nominated for Best Brand Activation of the Year and Best Sponsorship of a Sport, Team, Individual or Event in Asia.
Six individual trickshot videos were released in the lead up to the Liebherr 2019 World Table Tennis Championships where some of the world’s most recognisable players attempted to replicate and surpass World and Olympic champion Ma Long’s trickshot numbers.
The 2019 TATA Trickshot Challenge was launched as a sponsorship activation for one of the major sponsors at the World Championships: TATA Wooden Door, a Chinese wooden door brand based in China. The goal of the campaign was to create brand awareness for TATA and its products, as well as promote the World Championships through fan engagement posts across the ITTF’s social media channels: Facebook, Instagram, Twitter, Youtube and Weibo.
The ITTF Foundation is also included on the list of nominees for the Best Sports CSR Initiative of the Year award.
Established in May 2018 the ITTF Foundation’s mission is to create a better world through the beauty of sport. on Saturday 28th September 2019 the ITTF Foundation headquarters in Leipzig, Germany was officially opened.
The ITTF Foundation comprises six programmes: TT Dream Building, TT 4ALL, NeTT Working, Ping Pong Diplomacy, TT Legacy and TT 4Health – all of which are aimed at building a brighter future through the sport of table tennis.
“It is an honour for the ITTF Foundation to be nominated for the SPIA Awards, the selected project TT4NepALL has contributed to the integration of people with a disability in Nepal with a special emphasize on the rural areas. I still have very nice memories of celebrating the World Table Tennis Day to launch this project in April 6 2016, it was a special moment after a big earthquake hit them. Through this project and with the support of the UN we could help to rebuild the National Para Table Tennis Training Center and provide weekly table tennis sessions, now we can see a flourishing PTT scene in Nepal.” Leandro Olvech – ITTF Foundation Director