RICHMOND, Va. – Richmond Raceway has extended its relationship with the bowling industry, with Go Bowling returning for the third straight season as the title sponsor of the track’s fall NASCAR Xfinity Series race.

The Go Bowling 250 will return under the lights as the Xfinity Series regular-season championship race on Sept. 11.

“Go Bowling continues to grow their presence in the greater Richmond region through our relationship at Richmond Raceway,” said Richmond President Dennis Bickmeier. “We appreciate our relationship with the Go Bowling brand, and look forward to continuing to work together to bring the community of bowling and motorsports fans together at America’s Premier Short Track.”

Go Bowling is the entitlement sponsor for the Go Bowling at The Glen NASCAR Cup Series race at Watkins Glen Int’l.

The brand previously has been an entitlement sponsor at Kansas Speedway and Pocono Raceway, as well as a sponsor for several teams at various levels of the sport, including Stewart-Haas Racing.

“Through our collaboration with Richmond Raceway, we continue to see the results of amplifying our message on the benefits of bowling to race fans at the track and across a national audience on television and radio,” said John Harbuck, President of Strike Ten Entertainment. “We look forward to continuing our partnership with Dennis Bickmeier and the team at Richmond as it brings tremendous value in providing top of mind awareness for the sport of bowling across the country.

“As the Go Bowling 250 decides the NASCAR Xfinity Series regular-season championship next season, the event will be even bigger in 2020.”