WHEATLAND, Mo. – Officials from the Lucas Oil Midwest Late Model Racing Ass’n have tabbed MyRacePass as the series’ exclusive race management system.

This change will include MRP’s industry leading live timing and scoring system, which is already utilized by thousands of drivers and fans alike.

Considered the social network of motorsports, the Lincoln, Neb., based company will be entering their 12th season, and are excited to be expanding their late model coverage with the addition of the MLRA.

“Getting into the Late Model world is a big priority for us,” commented MRP Co-Founder and Director of Business & Marketing Josh Holt.  “The MLRA is certainly one of the top series in the country and Ernie, Missy, and their whole team has been fantastic to work with.  It’s our goal to make the sport better, and with what we have done with MRP in other areas around the country it makes it exciting to now be able to bring that to MLRA and all of the fans and drivers of the series.”

The addition of MRP and the MRP App will enhance the MLRA race day experience at the track for drivers and fans, as well as allow those unable to be there in person to keep up to date on every single lap via live timing and scoring.

“We’re trying to engage the race fans,” stated Holt. “We’ve got to get our product (the race) into people’s hands during the race, the whole time they are there. Engaging the race fan the entire time is why the App was evolved. Now, instead of seeing the race fans sitting in the stands on Facebook, Twitter, or checking their E-Mail they are engaged looking at the MyRacePass App. You look down from the scorers tower and see people checking on a Driver Bio trying to learn more about that driver, where they are from, where they are racing next, or any news articles about them.”

MLRA drivers will not only benefit from MRP’s live lap-by-lap timing, but also be able to maximize their marketing portfolio via MRP’s website package options, which start as low as $144/year. MRP Driver websites automatically populate with results and news articles via integration with the MRP Race Management program.

“Marketing is our background and that is where we are trying to help make the driver more marketable. We are trying to bring the personal side back to the fan and generate a bigger fan base for the drivers,” said Holt. “Websites are not dead, they will still set you apart from the rest.”

The MRP App is free to download from the App Store or Google Play, providing entry list, lineups, results, points, and news.

Fans can upgrade to MRP Live for only $7.99/yr. and enjoy the additional benefits of live timing and scoring along with driver lap times. MRP Live also includes fun sorting functionalities that allow fans and drivers to see which drivers are quickest lap-by-lap and even monitor the cut off line in qualifying races to see who is in the show, and who is out.

For the ultimate race fan MRP Insider is available for $34.99/yr., giving full live access plus driver Bio’s, history on past years events, detailed points breakdowns, and more.

MRP Race Management systems are currently being utilized by 550+ organizations around the globe.

“The advantage for the racetrack or series is we are trying to utilize technology to help streamline their race day and make things better, faster, and easier for not a lot of money. It’s like we are turning scorers into marketing people for the race tracks,” continued Holt. “Everything that scorer does today the whole world has access to see that, and it helps promote that event that much more.”

“With the number of organizations we have now, we learn a lot in any given weekend on how we can make our product better. We are trying to make it where we save promoters money, save time and we get the data out to the people as fast as possible. People want the information as fast as possible and MyRacePass helps achieve that.”