MOORESVILLE, N.C. – Speedy Cash is expanding its sponsorship pact with Front Row Motorsports in the NASCAR Cup Series.

Speedy Cash, an omni-channel financial services provider specializing in short-term loans, will lead a multifaceted program with Front Row Motorsports. The signature asset of the partnership will include primary sponsorship rookie John Hunter Nemechek and the No. 38 Ford Mustang team at multiple races, including Las Vegas Motor Speedway, Kansas Speedway and Talladega Superspeedway.

In addition, Speedy Cash will serve as an associate sponsor throughout the year for both Nemechek and Michael McDowell and the No. 34 Ford Mustang team. The brand will utilize the drivers in ads, social media and more.

Speedy Cash made its debut with Front Row Motorsports during Nemechek’s NASCAR Cup Series debut last year.

“As an organization, we pride ourselves on prioritizing our customers with mutual appreciation and respect,” said Don Gayhardt, CEO, CURO Financial Technologies. “We received nothing but positive feedback during last year’s program with Front Row Motorsports and John Hunter. We were very impressed with the team and Nemechek’s performance on track and his personality off-track. It was natural for us to step up and increase our partnership for the new season. We’re excited to support Front Row Motorsports and can’t wait to see what this year brings.”

“As a driver, partnerships like this one with Speedy Cash are so important to our entire team,” said Nemechek. “It’s always great to see partners expanding their involvement in the sport. For me, Speedy Cash is pretty cool. If you need cash, there are so many easy ways you can get it using their services. I enjoyed getting to know them in the last few races of the 2019 season and we’re going to work hard to make them proud in 2020.”