FORT WORTH, Texas – Genesys, a global leader in cloud customer experience and contact center solutions, has inked a multi-year agreement with Texas Motor Speedway.

The company will serve as the title sponsor of the NTT IndyCar Series race dubbed the Genesys 600.

Genesys announced in January a sponsorship program with Canadian IndyCar Series driver James Hinchcliffe for the month of May in Indianapolis. Genesys will also serve as Hinchcliffe’s primary sponsor at Texas Motor Speedway.

“We share a passion with IndyCar and Texas Motor Speedway for delivering great experiences, so naming this iconic event the Genesys 600 is a natural fit,” said Tony Bates, chief executive officer of Genesys. “That coupled with the fact that Texas is home to a large concentration of Genesys customers and employees, gives us a great opportunity to play host to both IndyCar fans and James. We’re honored to be part of this exciting race under the lights at Texas Motor Speedway.”

The June 6 Genesys 600 marks the 33rd race and 24th consecutive year that IndyCar has competed on the 1.5-mile tri-oval since the first race in the track’s inaugural season in 1997.

“I am pumped to see Genesys as the title sponsor of the Genesys 600 race here at the Texas Motor Speedway. This is a world-class company that is laser-focused on building their brand around myself, Andretti Autosport and IndyCar racing,” said Hinchcliffe. “Adding this to their program further solidifies their dedication to moving as fast as the race pace here at the track. It’s really exciting to see.”

Genesys helps organizations around the globe deliver the best customer and employee experiences. The company’s technology powered by the cloud and artificial intelligence connects more than 70 billion customer moments each year across voice, text, messaging apps, web chat and social media.

“We were thrilled to announce Genesys as part of the Andretti Autosport family last week, and now happy to congratulate them on the Genesys 600,” said Michael Andretti, chairman and chief executive officer of Andretti Autosport. “We are proud to have a partner that not only sees the value in the team, but in the race events and series as a whole. I can’t wait to get our six cars to Texas Motor Speedway and hopefully come home with some winners’ cowboy hats.”

“Racing is all about speed, accuracy and a relentless determination to be the best, which are all characteristics of how Genesys has approached its introduction into the world of motorsports,” said Eddie Gossage, President and General Manager of Texas Motor Speedway. “Texas Motor Speedway prides itself on aligning with industry leaders and the energy and sense of cooperation Genesys brings to this partnership is a strong indicator of great things ahead.”