CHARLOTTE, N.C. – Tiffany Powers has joined Pit Pay, the only mobile pit pass app for the motorsports industry, as the company’s Chief Operations Officer.

As COO, Powers will direct the day-to-day operations of Pit Pay, including partner and track relations, product management, client support, and marketing and communications. She will report directly to Pit Pay president and founder, Frank Bolter.

“I’m excited that Tiff has joined Pit Pay; she is the absolute perfect fit to lead the organization,” said Bolter. “Tiff has been involved in many facets of the motorsports industry – her résumé is impressive and diverse, and she truly understands the business. Pit Pay may be new technology to the motorsports industry, but with Tiff’s background and leadership, I am confident that we can use our technology to enhance the at-track experience while establishing a standard of excellence for the Pit Pay brand.”

Powers joins Pit Pay after four and a half years at Hendrick Motorsports, where she worked as a media relations representative for drivers Dale Earnhardt Jr. and William Byron before transitioning to the role of account executive for the famed No. 24 team, working with the team’s primary partners, Axalta, Liberty University, Hertz, UniFirst, Hendrick Autoguard, and associate partner 2XU. In 2016, Powers was voted as the NASCAR Cup Series PR Representative of the Year.

With more than 20 years in motorsports, Powers got her start working with her family-owned Charlie Daniels Racing team in 1999, when she was 14 years old. After working with her father and brother as a mechanic and spotter, she began her own driving career in 2001, starting in Legends cars and progressing through the ranks to the NASCAR K&N Pro Series East and even drag racing before getting out from behind the wheel in 2012.

While pursuing her driving career, Powers earned her bachelor’s degree in mechanical engineering with a concentration in motorsports and a minor in public relations from the University of North Carolina at Charlotte in 2007. Upon graduation, Powers joined NASCAR Cup Series team Chip Ganassi Racing where she worked as an engineer for three years. Powers then pivoted to business and marketing, joining GMR Marketing on the Lowe’s Racing account.

After working on the Lowe’s program with driver Jimmie Johnson and the No. 48 team for several years, Powers moved to JR Motorsports as the public relations representative for drivers Earnhardt, Kevin Harvick, Kasey Kahne and Ben Rhodes in the NASCAR Xfinity Series before being promoted within the year to the Cup Series as Earnhardt’s media relations rep with sister organization Hendrick Motorsports.

“I’ve worked in a lot of different areas of the motorsports industry,” said Powers. “Along the way, I met Frank and collaborated with him other industry projects. We’re both passionate about giving back to the motorsports industry and guiding it into the future. When he approached me about joining Pit Pay, I was extremely impressed by the effort and resources he has put into researching, developing and launching the Pit Pay app. Frank identified a need in the motorsports industry and created a solution with Pit Pay, and I am ready to jump in and help him launch the company and build it from the ground up.”

Pit Pay provides its users – racers, crew members and other attendees – with a simple, hassle-free experience in the app and at the track. Pit Pay customers can quickly and easily purchase pit passes in advance using the app. Once they arrive at the track, users proceed directly to the dedicated Pit Pay check-in area, present the mobile pit pass on their device and receive their armband or credential, saving valuable time standing in line, signing waivers and exchanging cash. The Pit Pay app safely and securely stores credit card information and users’ favorite tracks and series to make purchasing a pit pass as simple as a few clicks on their mobile devices.