INDIANAPOLIS – DeliverEnd has joined Harding Steinbrenner Racing as an associate partner on Colton Herta’s No. 88 Honda for the 103rd running of the Indianapolis 500.

Indianapolis-based DeliverEnd provides on-demand transport services which cater to consumers buying and selling on consumer-to-consumer marketplaces and in private sales.

“I’m really happy to have DeliverEnd on the car for the 103nd Indianapolis 500 this month,” said team co-owner Mike Harding. “DeliverEnd offers a safe and secure mindset for consumers in the private marketplace which is very important on the race track as well. Looking forward to giving them a good result next weekend.”

DeliverEnd will launch their application to the public on race day, May 26. The application can be found on the iPhone App store and Google Play Store.

“We are ecstatic to announce our partnership with Harding Steinbrenner Racing and look forward to seeing DeliverEnd’s logo on car No. 88 this month” said DeliverEnd founder Nick Turner. “This is our first time being a part of the annual race festivities and we could not ask for a better team to represent and partner with.”

“We are excited to have DeliverEnd join us for the Indianapolis 500.” added team co-owner George Michael Steinbrenner IV. “They provide a unique service that protects individuals who are looking to make consumer-to-consumer transactions, and they will bring that service to the track and our team this weekend.”

Last year, Herta completed a May sweep in Indy Lights competition, winning two races on the Indianapolis Motor Speedway road course and then also winning the Freedom 100 on the 2.5-mile oval as well.

This year, Herta hopes to win the Greatest Spectacle in Racing as a rookie, like Alexander Rossi did three years ago during the 100th running of the Indianapolis 500.

“I’m very happy that DeliverEnd on board the No. 88 GESS Capstone Honda,” said Herta. “They’re in for a treat this month as this is the most exciting time of year and I’m excited to bring them a good result.”