Phyllis George, a former Miss America winner who became a pioneer in sports journalism and football broadcasting when in 1975 she was named a co-host for The NFL Today, has died at the age of 70.

George died Thursday from complications from a blood disorder, her ex-husband, former Kentucky Governor John Brown Jr., told the Louisville Courier-Journal on Saturday.

"Phyllis was a great asset to Kentucky," Brown told the Courier-Journal. "We had a great partnership. I think we enjoyed every single day."

After winning the Miss America pageant in 1971, George returned to the nation's living rooms as the first female sportscaster to work at a major TV network when she was hired at CBS in 1974.

A year later she joined the popular CBS pregame show The NFL Today, working alongside Brent Musburger, Irv Cross and, later, Jimmy "The Greek" Snyder.

Each Sunday afternoon, The NFL Today aired three live versions of the half-hour pregame show -- one at 12:30 p.m. for the East, another at 1:30 for Midwest stations and again at 3:30 for the West Coast -- in addition to brief half-time breaks during the long afternoon. Until then, pregame shows had little cache; it was the postgame program with highlights from the Sunday games that held sway.

Born in Denton, Texas, in 1949, George moved to New York City after becoming Miss America. She began her broadcasting career as a co-host on Candid Camera. Soon thereafter, CBS Sports producers approached George to become a sportscaster.

When she joined the cast of The NFL Today, she became one of the first females to have a nationally prominent role in television sports coverage.

"In my gut, I thought Phyllis was pretty special," the late Bob Wussler, who hired George in 1974, once told USA Today. "I thought there was a role for her, as somebody who could talk to guys who knew something about sports."

But George said she was bombarded with hate mail.

"When you're the first, you're a pioneer," George told USA Today in a 1999 interview. "I felt they didn't know who Phyllis George was. They played me up as a former Miss America, a sex symbol. I can't help how I look, but below the surface, I was a hard-working woman. If I hadn't made that work, women eventually would have come into sportscasting, but it would have taken them longer."

During her stint at The NFL Today from 1975 until 1984 and as co-host of CBS Morning News for eight months in 1985, George was also regularly taken to task by critics who charged that she didn't know sports and she didn't know news.

"[Being Miss America] has been a help and a hindrance," George once told the Los Angeles Times. "It's been a help in that it's opened doors. It's been a hindrance in that people immediately said 'BQ' -- you know, beauty queen. And you had to prove yourself more than the next person."

George cited Emmys garnered by The NFL Today as evidence that she mastered the sports interview.

"I kept showing up and they kept saying, 'Hey, maybe she's here to stay,'" George said. "Then we won a couple of Emmys for the NFL Today show."

Rest In Peace Phyllis George ??. A true pioneer who approached her job with enthusiasm, empathy and humour. She was herself-charming and funny ..helped her audiences connect with some of the great sports figures of the day. Condolences to her family & all who loved her. ❤️

— Hannah Storm (@HannahStormESPN) May 16, 2020

ESPN's Beth Mowins, who in 2017 became the first woman to call a regular-season NFL game since Gayle Sierens called one in 1987, said seeing George on The NFL Today provided Mowins' "aha" moment.

"There was a woman talking about football," Mowins told TheFootballGirl.com. "That's what I was drawn to. I like sports and like to talk so the two blended together perfectly."

In addition to The NFL Today, George worked regularly on horse racing events, including the Preakness Stakes and the Belmont Stakes.

George married Brown, a millionaire, in 1979. They divorced in 1998 and have two children.