After the recent unveiling of WTT’s Strategic Partnership with IMG, WTT is proud to announce its collaborations with the following partners:

• 160over90
• Pumpjack Dataworks
• Gemba
• Superunion

160over90

160over90, part of the Endeavor network alongside IMG, is helping WTT to formulate a global promotion strategy. This strategy will be built by completing detailed analysis of the existing table tennis fanbase around the world, as well as identifying new high-value markets, understanding how to attract new audiences to the revamped WTT events and digital offering.

The detailed market analysis will then inform specific promotional campaigns and the WTT brand experience, helping to develop a unique positioning that is reflective of WTT’s ambition to transform the sport.

160over90 clients include Visa, Marriott International, HSBC and Vivo.

More info: www.160over90.com

Pumpjack Dataworks

PumpJack Dataworks is helping WTT in its mission of enhancing table tennis fan engagement and the value delivered to passionate table tennis fans everywhere. This includes delivering personalised digital content to fans around the world and developing a global fan database to better serve fans based on their location, interests, favourite players and many other elements of their table tennis journey. WTT will provide opportunities for fans to follow every match, team and player, whether they attend live tournaments, tune in from around the globe, or engage with a robust video content offering including the best matches and moments with the global stars of table tennis.

Pumpjack Dataworks will provide two key components in this strategy: a customer data platform and a mobile application platform to provide new capabilities to generate intelligent content delivery, including transactional components: ticketing, merchandise and OTT subscriptions, as well as new capabilities to generate dynamic knowledge of the fanbase to support new opportunities for commercial partners to add value to the fans’ experiences and special offers or ‘money can’t buy’ experiences.

PumpJack Dataworks clients include the Dallas Mavericks and David Beckham’s Inter Miami franchise in the Major League Soccer in the USA.

More info: www.pumpjackdataworks.com 

Gemba

Gemba, a high-end consultancy providing insight and strategy to the global sport and entertainment industry, is supporting WTT with its sponsorship and media rights valuations.

With the remodelling of WTT’s event structure and also partnership structure, WTT needs to have a complete understanding of table tennis’ scale and identity in relation to other key sports in the global market.

Gemba was therefore tasked to independently assess:

• market value of WTT’s commercial partnership rights under the new restructure;
• potential market value of WTT’s broadcast rights;
• insights into WTT’s broadcast rights strategy to maximise strategic and financial outcomes through broadcast.

The commercial partnership valuation was completed using Gemba’s purpose-built valuation platform, Turnstile. Since its launch in 2018, Turnstile has valued sponsorships for the world’s biggest leagues, clubs and events.

Gemba clients include Formula1, FIFA, World Rugby, City Football Group and Football Marketing Asia.

More info: www.thegembagroup.com

Superunion

Superunion is providing branding expertise to ensure that WTT benefits from a standout visual identity, which resonates with WTT’s core values and its audience.

The partnership with Superunion has already seen the launch of WTT’s eye-catching new logo, which emphasises how the WTT brand is bringing a new level of professionalism and authority to the sport, inviting the world to look at table tennis from a fresh, modern perspective.

More info: www.superunion.com

WTT is taking table tennis to the next level! Stay tuned for more exciting news in the coming weeks.