INDIANAPOLIS – Alex Palou’s impressive seventh-place qualifying effort during last Sunday’s Fast Nine Shootout for the 104th Indianapolis 500 has landed him with a new sponsor.

Guaranteed Rate, one of the largest retail mortgage lenders in the United States, will be the primary sponsor on Palou’s No. 55 Honda for Sunday’s 104th running of the Indianapolis 500.

“We’re thrilled to partner with Dale Coyne Racing for the Indy 500,” said Guaranteed Rate Chief Marketing Officer Steve Moffat. “Alex Palou turned some heads with his speed and execution during the qualifier, and we’re proud to have him represent Guaranteed Rate on the No. 55 car this weekend.”

Team owner Dale Coyne has three cars in Sunday’s Indianapolis 500, including Palou, Santino Ferrucci and James Davison.

“We’re excited to have Guaranteed Rate as the primary sponsor on Alex Palou’s car for this weekend’s Indianapolis 500,” Coyne said. “As an Illinois-based team we’re proud to be able to represent a Chicago-based national brand at the biggest race of the year. We hope to make them proud in return with a strong showing in Sunday’s race. Alex has done an amazing job so far and we look forward to seeing how he does tomorrow.”

Guaranteed Rate is one of the largest retail mortgage lenders in the United States. Headquartered in Chicago, the company has more than 5,000 employees in nearly 350 offices across the U.S., and is licensed in all 50 states and Washington, D.C.

The seventh round of the NTT IndyCar Series season, the 104th running of the Indianapolis 500, will go green on Sunday, Aug. 23 at 2:30 p.m. ET and will be broadcast live on NBC from 1 p.m. ET.