Organisers launch logo and brand identity with 600 days until the World Athletics Championships

Described as “the ultimate track and field experience”, excitement continues to build for the World Athletics Championships Oregon22 as the 600 days to go milestone is reached.

On Monday organisers unveiled the event logo and brand identity, while its website, social media channels and brand reveal video – featuring combined events stars Ashton Eaton and Brianne Theisen-Eaton – were also launched.

“Our mission is to offer the best of all worlds to athletes, fans, and media attending and watching from every part of the globe,” said Niels de Vos, executive director of WCH Oregon22.

“It will be the ultimate track and field experience, showcasing the State of Oregon and the sport to an unprecedented global audience.”

The action – taking place from July 15-24, 2022 – will be staged at the home of track and field in the USA, the newly-renovated Hayward Field at the University of Oregon, as the global showpiece is held in the United States for the first time.

“USATF’s mission is to drive competitive excellence and popular engagement in our sport,” said Max Siegel, CEO of USATF.

“Team USATF looks forward to welcoming the world to our country and Hayward Field. Our talented athletes are set to inspire people of all ages.”

World Athletics president Sebastian Coe said the WCH Oregon22 presented “an incredible opportunity for the sport.”

He added: “We are delighted to bring our flagship event to the United States for the first time. American athletes have contributed so much to the extraordinary history of athletics and another thrilling chapter will be written when the world comes to Hayward Field.

“With 2000 athletes from more than 200 countries under the spotlight in one of the largest media markets on the planet, it is sure to be an event like no other.”