CONCORD, N.C. – Spire Motorsports announced Monday morning that Youtheory will be the primary sponsor aboard the No. 7 Chevrolet Camaro with driver Corey LaJoie in the 63rd running of the Daytona 500 on Feb. 14.

The southern-California based manufacturer and lifestyle brand will promote its
Ashwagandha dietary supplement which, when used over time, combats stress and provides numerous benefits for the body and brain.

The Ashwagandha livery will be displayed across the hood, upper-rear quarter panels, deck lid, roof and TV panel of LaJoie’s No. 7 entry.

“Corey LaJoie shares the same values as Youtheory and we’re proud to support him once again as he competes at the highest level of the sport,” said Darren Rude, CEO of Youtheory. “As innovators in the health and wellness industry, Youtheory is excited to unveil the new Youtheory Ashwagandha No. 7 Chevrolet which will help educate NASCAR fans everywhere on this breakthrough product which is designed to ease stress, anxiety and provide clarity and mental focus.”

LaJoie finished eighth in last year’s Daytona 500 and earned a career-best sixth-place finish at Daytona Int’l Speedway in the 2019 Coke Zero Sugar 400. The Concord, N.C., native has logged nine starts at Daytona Int’l Speedway on NASCAR’s senior circuit, including eight on the traditional 2.5-mile superspeedway and one on the daunting 3.61-mile road course.

“Youtheory played a key role in helping me continue my driving career as far back as 2016,” explained LaJoie. “It’s a privilege having them back on board for the best Cup opportunity I’ve ever had. I’m eternally grateful to Darren and Patty Rude for their continued support of my career. We’re going to give the Youtheory Ashwagandha No. 7 Camaro a heck of a run in the Daytona 500.”

The Concord, N.C., team co-owned by longtime NASCAR industry executives Jeff Dickerson and T.J. Puchyr announced in November that it inked the 29-year-old driver to a multi-year agreement to pilot the No. 7 machine. LaJoie will be flanked by teammate and 2010 Daytona 500 winner Jamie McMurray in the No. 77 Advent Health Chevy in the 2021 edition of the Daytona 500

The team earned its first win in NASCAR’s premier series in an upset of practically unprecedented proportions, when Justin Haley was declared the winner at Daytona Int’l Speedway on July 7, 2019 after rain stopped the event.

“We’re thrilled that Youtheory has come aboard the No. 7 for the Daytona 500,” said Puchyr. “Corey has a long-standing relationship with Darren and Patty Rude and we’re grateful they’ve chosen to continue that relationship when he signed with Spire Motorsports. The car looks incredible and Corey does a great job on Superspeedways. We can’t wait to get to Daytona and see the Youtheory Ashwagandha Chevy in the Great American Race.”