Top Ad
I DIG Radio
www.idigradio.com
Listen live to the best music from around the world!
I DIG Style
www.idigstyle.com
Learn about the latest fashion styles and more...

Justin Thomas keeps Citi sponsorship with money donated to LGBTQ

Written by 
Published in Golf
Tuesday, 26 January 2021 04:13

Investment bank Citi decided Monday to keep its sponsorship of Justin Thomas, condemning the anti-gay slur he muttered and requiring him to donate a ''meaningful portion'' of his deal as part of an active role in LGBTQ causes.

Carla Hassan, the chief marketing officer of New York-based Citi, announced the decision in a company blog post titled, ''When an apology isn't enough.''

''We considered terminating our relationship with him,'' she wrote. ''It would send a clear and important message, but we decided to use this moment to work with Justin to try to create change.''

Thomas, the No. 3 player in the world whose 13 victories at age 27 include a major championship, missed a 4-foot par putt in the Sentry Tournament of Champions at Kapalua on Jan. 9 when television audio caught him muttering the slur under his breath. Thomas apologized after the third and final rounds.

Justin Thomas said Wednesday that he was “upset” but respected Ralph Lauren’s decision to drop him as a brand ambassador.

Ralph Lauren Corp. ended its sponsorship of him a week later.

Hassan said some of her colleagues felt anything less than cutting ties to Thomas would undermine Citi's commitment to the LGBTQ community and that was considered.

''We want to more than make it clear that it is wrong to use this word,'' she wrote. ''Instead, we hope our efforts can lead more people to make an affirmative choice not to use this word or others like it - and speak up when others do – because they understand the impact it can have, including on a friend, colleague or teammates who may be struggling with the decision to disclose their sexual orientation.''

She said Citi would work with Thomas to help accelerate support for the LGBTQ community and to increase awareness. Terms of his endorsement deal with Citi were not disclosed, nor did the company say how much money would be donated to various organizations as a ''meaningful portion'' of his sponsorship fee.

''If at any point we feel Justin is not sincere in working toward this goal, we will end our relationship with him,'' she wrote.

Thomas has emerged as one of the best players in the world without any behavior criticism since earning his PGA Tour card one year after leaving college at Alabama. He won the PGA Championship in 2017 at Quail Hollow, has two World Golf Championships titles and twice has risen to No. 1 in the world.

He missed the cut last week in the Abu Dhabi HSBC Championship with a double bogey on the final hole. Thomas is not playing this week in San Diego. He typically plays the Waste Management Phoenix Open, which will be played next week with an estimated 5,000 spectators per day – a small fraction of the usual attendance at golf's rowdiest tournament.

Read 215 times

Soccer

Ten Hag calls for 'patience' as UCL hopes end

Ten Hag calls for 'patience' as UCL hopes end

EmailPrintOpen Extended ReactionsErik ten Hag has pleaded for "patience" after it was confirmed that...

Hayes slams ref: 'Worst call in UWCL history'

Hayes slams ref: 'Worst call in UWCL history'

EmailPrintOpen Extended ReactionsEmma Hayes has said that Chelsea were "robbed" in their Champions L...

Poch: VAR call on Chelsea winner 'damaged' Prem

Poch: VAR call on Chelsea winner 'damaged' Prem

EmailPrintOpen Extended ReactionsA VAR decision ruling out what looked to be a late winner for Chels...

2026 FIFA


2028 LOS ANGELES OLYMPIC

UEFA

2024 PARIS OLYMPIC


Basketball

Luka Doncic's pink-and-purple wrapped Camaro catches eyes

Luka Doncic's pink-and-purple wrapped Camaro catches eyes

EmailPrintOpen Extended ReactionsLuka Doncic made sure to pull up in style to Game 3 of the Dallas M...

Dallas spent trade season surrounding Luka Doncic with lob threats -- it's working

Dallas spent trade season surrounding Luka Doncic with lob threats -- it's working

EmailPrintOpen Extended ReactionsJUST SECONDS INTO Daniel Gafford and P.J. Washington's debut as Dal...

Baseball

Mets put Smith on IL, Marte on bereavement list

Mets put Smith on IL, Marte on bereavement list

EmailPrintOpen Extended ReactionsNEW YORK -- The banged-up New York Mets are minus two more importan...

Red Sox swing deal with Cubs for 1B Cooper

Red Sox swing deal with Cubs for 1B Cooper

EmailPrintOpen Extended ReactionsThe Boston Red Sox acquired first baseman Garrett Cooper from the C...

Sports Leagues

  • FIFA

    Fédération Internationale de Football Association
  • NBA

    National Basketball Association
  • ATP

    Association of Tennis Professionals
  • MLB

    Major League Baseball
  • ITTF

    International Table Tennis Federation
  • NFL

    Nactional Football Leagues
  • FISB

    Federation Internationale de Speedball

About Us

I Dig® is a leading global brand that makes it more enjoyable to surf the internet, conduct transactions and access, share, and create information.  Today I Dig® attracts millions of users every month.r

 

Phone: (800) 737. 6040
Fax: (800) 825 5558
Website: www.idig.com
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Affiliated