Top Ad
I DIG Radio
www.idigradio.com
Listen live to the best music from around the world!
I DIG Style
www.idigstyle.com
Learn about the latest fashion styles and more...

Lahore court stays PCB decision to suspend broadcast deal with PTV

Written by 
Published in Cricket
Tuesday, 23 November 2021 02:22

A sessions court in Lahore has granted a stay order to prevent the PCB from suspending its deal with the state-owned broadcaster PTV.

The PCB had signed a three-year broadcast deal in 2020 with PTV, as well as an agreement with I-Media Communications Services, to ensure the PCB's broadcast content is not redistributed illegally by cable operators. The official signing of the deal had taken place in the presence of Imran Khan, the Pakistan prime minister who is also the PCB's patron-in-chief.

But last week the PCB terminated its cable-distribution deal and suspended the broadcasting deal with PTV Sports, deals from which, on signing them, the PCB said were expected to fetch them US$ 200 million over three years. The PCB also opened a new tender inviting bids for new media rights for home internationals for the upcoming series against West Indies and Australia. That process will have to be put on hold for now until the dispute is sorted.

At heart is the nature of the arrangement. The deal allowed PTV to broadcast all Pakistan's home bilateral commitments as well as all domestic cricket, though the PCB held on to the production rights. The deal with I-Media Communications Services was meant to ensure that the distribution of cricket content would only be done through licensed cable operators, and the value of the content would be protected against potential illegal distribution.

The expected earnings from this deal would come from advertising revenue and also, for the first time in Pakistan, distribution revenue from the cable operators - the equivalent of revenues that broadcasters make from subscriptions - through I-Media. That revenue is important in countries such as England, Australia and, increasingly, India but has been non-existent in Pakistan due to the nature of the industry.

It is believed to be on the basis of non-compliance on payments from the I-Media contract that the PCB has gone to court. In its plea before judge Talat Mahmood, PTV said that it "had been honouring" the terms of the deal at every stage. PCB, however, had suspended the deal with both parties because of the supposed non-compliance when it came to implementing the Digital Pakistan policy (one part of which is regulating the illegal cable operator business).

PTV also claim that PCB had never addressed any grievances to PTV's managing director, as the contract stipulated - ESPNcricinfo understands that PCB wrote directly to the Information Minister - who oversees the state-owned PTV - when required.

The broadcast deal was signed in the face of a shrinking broadcast market, more so after the Covid-19 pandemic. It ended a long-running broadcast relationship with Ten Sports. International rights for PCB's home series were sold separately to various channels around the world.

Pakistan has few local sports broadcasters to choose from though recently, the ARY Group has launched an HD sports channel called A-Sports, which covered the T20 World Cup and is presently broadcasting the Abu Dhabi T10 league. PTV, however, broadcasts its content on standard definition, which the PCB wants to change to HD.

Neither PTV or PCB chose to speak on the matter when contacted.

Umar Farooq is ESPNcricinfo's Pakistan correspondent

Read 163 times

Soccer

Source: Al Nassr interested in Utd's Fernandes

Source: Al Nassr interested in Utd's Fernandes

EmailPrintOpen Extended ReactionsAl Nassr are one of the Saudi Pro League clubs interested in signin...

Sources: Utd women not told of cancelled awards

Sources: Utd women not told of cancelled awards

EmailPrintOpen Extended ReactionsManchester United's women's team found out the club's end of season...

FIFA to clear path for LaLiga, PL games in U.S.

FIFA to clear path for LaLiga, PL games in U.S.

EmailPrintOpen Extended ReactionsFIFA has moved towards ending decades of football tradition by revi...

2026 FIFA


2028 LOS ANGELES OLYMPIC

UEFA

2024 PARIS OLYMPIC


Basketball

Banged-up Cavs add LeVert to G5 injury report

Banged-up Cavs add LeVert to G5 injury report

EmailPrintIn addition to Cavaliers guard Donovan Mitchell (calf) and center Jarrett Allen (rib) agai...

Playing with LeBron 'not my mindset,' Bronny says

Playing with LeBron 'not my mindset,' Bronny says

EmailPrintOpen Extended ReactionsCHICAGO -- As Bronny James leaned back in his chair and surveyed th...

Baseball

'NBA teams have been tracking this kind of stuff for years': Why load management is MLB's next big thing

'NBA teams have been tracking this kind of stuff for years': Why load management is MLB's next big thing

EmailPrintOpen Extended ReactionsFOR DECADES, the story of a major league game has been told by the...

Mizuhara pleads not guilty in procedural step

Mizuhara pleads not guilty in procedural step

EmailPrintOpen Extended ReactionsLOS ANGELES -- The former interpreter for Los Angeles Dodgers star...

Sports Leagues

  • FIFA

    Fédération Internationale de Football Association
  • NBA

    National Basketball Association
  • ATP

    Association of Tennis Professionals
  • MLB

    Major League Baseball
  • ITTF

    International Table Tennis Federation
  • NFL

    Nactional Football Leagues
  • FISB

    Federation Internationale de Speedball

About Us

I Dig® is a leading global brand that makes it more enjoyable to surf the internet, conduct transactions and access, share, and create information.  Today I Dig® attracts millions of users every month.r

 

Phone: (800) 737. 6040
Fax: (800) 825 5558
Website: www.idig.com
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Affiliated