Top Ad
I DIG Radio
www.idigradio.com
Listen live to the best music from around the world!
I DIG Style
www.idigstyle.com
Learn about the latest fashion styles and more...

How Martin Brodeur helped create the Devils' new third jersey

Written by 
Published in Hockey
Tuesday, 23 November 2021 04:28

NEWARK, N.J. -- Martin Brodeur made history for 21 years as a goaltender for the New Jersey Devils, leading the franchise to three Stanley Cup championships. Now, he has made something else for the Devils: a new jersey, for New Jersey.

"I wish we could have played in this," said Brodeur, while holding a black Devils sweater with his name and No. 30 on the back. "It's just a cool thing."

On Tuesday, the Devils unveil the first third jersey in the franchise's history, leaving the Detroit Red Wings and the expansion Seattle Kraken as the only NHL teams without an official alternate sweater in their history.

It's solid black with a total of 21 white stripes around the shoulders, arms and waist. The white numbers have a red shading underneath, as does the centerpiece of the design: the word "JERSEY" in a script font as the crest.

(Yes, a jersey with the word "JERSEY" on the front of it. For the record, the pants do not say "PANTS.")

Adding to his résumé as a Hall of Fame goalie and the team's executive vice president/advisor of hockey operations, Brodeur is now a fashion designer. He played an active role in co-creating the team's third jersey, from the concept phases through the final design.

"The alumni have a little bit of envy going on," Jillian Frechette, the senior vice president of marketing for the Devils, told ESPN. "Our players have never had an official third jersey, so this was really special to Marty. The most important piece of this was the authenticity to the sport. Marty's fingerprints on this jersey are critically important."

Frechette and Brodeur were the driving forces behind the jersey's design and concept, although many inside the organization, along with executives from Adidas and the NHL, contributed to the process.

And it was a process.

"When you're in a market for almost 40 years without a third jersey, then you have to get it right," Frechette said. "There were a lot of details that we sweated over. Jerseys are really special, for both the players and the fans. Sometimes [fans] can be overwhelmingly in love, some fans will be ambivalent and some fans will take a little longer [to like it]. But we believe that most of our fans will love it, and grow to really cherish it."

Read 210 times

Soccer

NWSL roundup: Banda carries Pride past Courage

NWSL roundup: Banda carries Pride past Courage

EmailPrintOpen Extended ReactionsBarbra Banda scored two goals and helped create two others as the O...

Crew take down Monterrey, advance to CCC final

Crew take down Monterrey, advance to CCC final

Goals from Aidan Morris and Diego Rossi on either side of halftime led the Columbus to a 3-1 victory...

Postecoglou: Spurs undecided on Werner future

Postecoglou: Spurs undecided on Werner future

EmailPrintOpen Extended ReactionsAnge Postecoglou said Tottenham are undecided whether to take up th...

2026 FIFA


2028 LOS ANGELES OLYMPIC

UEFA

2024 PARIS OLYMPIC


Basketball

Celtics 'learning from our mistakes,' close out Heat

Celtics 'learning from our mistakes,' close out Heat

EmailPrintOpen Extended ReactionsBOSTON -- The Boston Celtics pounded the short-handed Miami Heat 11...

Clips on brink but still believe, cite recent history

Clips on brink but still believe, cite recent history

EmailPrintOpen Extended ReactionsLOS ANGELES -- After playing their worst game of the series and los...

Baseball

Dodgers ace Buehler expected to return on Mon.

Dodgers ace Buehler expected to return on Mon.

EmailPrintOpen Extended ReactionsPHOENIX -- Los Angeles Dodgers pitcher Walker Buehler is expected t...

Mets' Lindor exits early with flu-like symptoms

Mets' Lindor exits early with flu-like symptoms

EmailPrintOpen Extended ReactionsNEW YORK -- Francisco Lindor left the New York Mets' game against t...

Sports Leagues

  • FIFA

    Fédération Internationale de Football Association
  • NBA

    National Basketball Association
  • ATP

    Association of Tennis Professionals
  • MLB

    Major League Baseball
  • ITTF

    International Table Tennis Federation
  • NFL

    Nactional Football Leagues
  • FISB

    Federation Internationale de Speedball

About Us

I Dig® is a leading global brand that makes it more enjoyable to surf the internet, conduct transactions and access, share, and create information.  Today I Dig® attracts millions of users every month.r

 

Phone: (800) 737. 6040
Fax: (800) 825 5558
Website: www.idig.com
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Affiliated