For the first time since the IPL's inception, an e-auction will be held to determine the next winners of the tournament's media rights - for a five-year cycle starting 2023 - BCCI secretary Jay Shah has said.
"With two new teams, more matches, more engagement, more venues, we are looking to take #TataIPL to newer and greater heights," Shah wrote on Twitter. "I've no doubts that with this process there will not only be revenue maximisation but also value maximisation, which will benefit India Cricket immensely."
Star are the current rights holders, having paid the BCCI over INR 16,000 crore [USD 2.55 billion approx. at the time] to win the rights for the five-year period ending with this season. Disney+ Hotstar, their OTT platform, currently holds the digital rights for the IPL.
With the addition of two new teams, starting this season, there has been an increase in the total number of matches from 60 to 74 per season, and the BCCI expects the numbers to increase as a result.
Apart from Star, in the fray are Zee-Sony and Reliance Viacom 18 for the TV rights. Amazon Prime, Meta and YouTube and Disney+ Hotstar are contenders for the digital rights.
Interested bidders can obtain the tender document upon paying a fee of INR 25 lakh (excluding taxes). The Initial Tender Document will be available for purchase until May 10.
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