Cameron Norrie's wait for a first appearance in the last 16 of a Grand Slam goes on after he became the final British singles player to fall at the French Open.
British men's number one Norrie was below his best as he lost 6-2 7-5 5-7 6-4 to 21st seed Karen Khachanov.
Norrie, seeded 10th, paid the price for taking just one of 14 break points in the opening two sets.
The 26-year-old has lost in the third round at four of the past six majors.
"I think Karen was better than me and played the bigger points better," said Norrie, who took five of 21 break points in the whole match.
"I had a lot of break points and he made it difficult for me. I thought he played great."
Going deep at a Grand Slam has been one of the left-hander's major targets and he has not yet been able to achieve it, despite his rapid rise up the ATP rankings over the past two seasons.
Being pitched against two of the sport's all-time greats at the third-round stage on three occasions last year did not help his cause.
Spain's Rafael Nadal outclassed Norrie with straight-set wins in both Melbourne and Paris, while Switzerland's Roger Federer had too much nous for the Briton at Wimbledon.
This time, his luck in the draw was much better. Yet he still faced a dangerous opponent in Khachanov.
The 26-year-old Russian, not allowed to compete under his nation's flag because of the invasion of Ukraine, has been as high as eighth in the world rankings and possesses a powerful game which many struggle to deal with.
Norrie's undoing, though, largely stemmed from a lot of unforced errors in the early games and the inability to convert the break points which he created.
While he put up a characteristic fight, which included saving three match points, Norrie eventually lost a battle which lasted three hours and 37 minutes and finished at 23:03 local time in Paris.
Khachanov will now play 19-year-old Spanish sixth seed Carlos Alcaraz, who saw off American 27th seed Sebastian Korda 6-4 6-4 6-2 in the night session on Court Philippe Chatrier.
Norrie below his best in late finish
This match-up always had the potential to be a long scrap and so it proved.
Comfortable holds of serve were rare in two scrappy opening sets - which took one hour and 45 minutes to complete - where neither player truly dominated.
Norrie's level was far below his best and his annoyance at missing another break point in the second game of the third set led to a rare outburst of emotion from the Briton.
Eventually he did convert a chance, albeit in the middle of two breaks from Khachanov, and then showed his growing confidence to take another to level at 4-4.
Norrie had to stave off two more break points in the ninth game, which would have left Khachanov serving for the match.
Instead it was Norrie who nicked another slog of a set - this one lasting one hour and seven minutes - when Khachanov tightened up in the final game.
Endurance is one of Norrie's greatest strengths and, at that point, it felt like there was now plenty of life left in the match.
However, Khachanov out-powered Norrie to break serve at the start of the fourth set and moved into a 5-1 lead, which looked to signal the end for the Briton.
Then came another twist. Khachanov missed three match points and was then broken when he tried to serve out, Norrie holding to see if the Russian had the nerve at the second time of asking.
This time he did, cracking down two aces to finally clinch victory.
"Cameron is a good player and makes it impossible for you to win points," said Khachanov. "I enjoyed but I am destroyed."
How British interest in the singles has ended in Paris
Norrie's exit means all of the British singles players have been eliminated in the first week at Roland Garros for the third successive year.
Not since 2019, when the now retired Johanna Konta reached the women's singles semi-finals, has a player from the nation reached the second week.
Norrie's run was the furthest this year on the Paris clay, which has always proved notoriously difficult for British players to master.
British women's number one Emma Raducanu lost in the second round on Wednesday, with Dan Evans following her out at the same stage on Thursday.
Evans, the men's number two behind Norrie, did win the first match of his career at Roland Garros in the first round.
Earlier this week, Heather Watson and Harriet Dart lost in the first round.
There has been better news in the men's doubles, though, with four British players through to the third round.
World number one Joe Salisbury won alongside American partner Rajeev Ram on Friday, joining compatriots Neal Skupski, Jonny O'Mara and Lloyd Glasspool - all also in pairs with non-Britons - in the last 16.