Runners from all over the world can take part in the team challenge inspired by over a century of Japanese running culture

ASICS has today launched the inaugural ASICS World Ekiden 2020 – the ultimate team challenge inspired by over a century of Japanese running culture.

The unique Ekiden relay race format invites teams of up to six people from all over the world and from ranging abilities to come together to complete a combined virtual marathon between November 11 and 22.

Ready, set, go! ?

The #ASICSWorldEkiden is getting closer. What should you do or eat before your race day?

Run coach Thomas Pickelner shares important tips to make you feel prepared and enjoy your run.#ASICSWorldEkiden2020 pic.twitter.com/QYc2YmjNqb

— ASICS Europe (@ASICSeurope) November 9, 2020

Participants will each run legs of the 26.2-mile challenge and pass their very own virtual ‘Tasuki’ – the narrow band of fabric used in traditional Japanese Ekiden races. Each leg will be logged via a dedicated app.

The Ekiden will combine the best of real-world and virtual racing – enabling teams from around the world to track their progress in real time.

Teams will also be able to see themselves on live online leaderboards while enjoying a customised in-race audio experience.

Visit asics.com/mk/asics-world-ekiden to find out more.