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TAG Heuer Extends Pact With Red Bull Racing

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Published in Racing
Thursday, 15 April 2021 04:45

IMOLA, Italy – After five seasons together, Red Bull Racing Honda and TAG Heuer have announced an extension of their partnership through 2024 that will see the Swiss watch manufacturer continuing as the team’s official timekeeper.

The conclusion of the new agreement comes on the eve of the Emilia Romagna Grand Prix and sees TAG Heuer branding continue across the cars and suits of Red Bull Racing Honda drivers Max Verstappen and Sergio Perez.

“We are enormously proud to continue our longstanding and successful partnership with TAG Heuer, one of the most iconic names in the history of Grand Prix racing,” said Red Bull Racing Honda Team Principal Christian Horner. “Over the decades TAG Heuer has been associated with some of the true legends of our sport and we are delighted that Red Bull Racing continues to be part of that important heritage. In motorsport, timing is everything, not just in terms of the fractions of a second that separate the great from the good but also in terms of the split-second decisions that can spell the difference between victory and defeat. TAG Heuer’s Don’t Crack Under Pressure spirit embodies the resilience and commitment required to get that timing right and we look forward to creating more race-winning moments with them in the coming years.”

“TAG Heuer has outstanding heritage in Formula One, stretching back to the golden age of Grand Prix racing, and we are proud to continue that story with today’s extension of our relationship with Red Bull Racing Honda until the end of the 2024 season,” said Frédéric Arnault, CEO of TAG Heuer. “Together with the team, our mission is to continue to strive for ultimate precision and performance through beautifully engineered concepts that contribute to the remarkable history and wonderful mystique of motorsport.”

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